Why Building a Brand Online Makes Recruiting Easier, Faster & More Convenient than Having Home Parties and Hotel Events!
When I ran health clubs, we tried to avoid having one instructor or trainer become too popular. We were building OUR brand, not theirs! Inevitably, however, someone WOULD become that breakout instructor that people would follow anywhere…
And actually, it helped to BUILD the club’s reputation, too…just by having them there!
I started realizing, that it’s the same in Network Marketing.
Now, I’ve been with the same company for 22 years and have no plans to jump ship but I need to be the person someone would want to work with over the other thousands in my company…right? And, many of my team looked at our product and opportunity BECAUSE of me!
I learned early on, in my network-marketing career, that people would join my team because of me!
It’s REALLY PERPLEXING to hear big earners steer their teams away from building their brand…especially when they ARE someone who has built a big online brand, sells courses online, holds seminars, speaks at events world wide, has a big social media following, does FB Lives, etc. etc.
This is often very much a case of…
“Do as I say, not as I do.”
So if you’ve been trying to figure out ways of building your business online, because old-school methods like home parties and hotel meetings are not working, here’s what it actually means to “build a brand” and why it’s so IMPORTANT!
Your brand is your business!
It’s simple: every action you take in your business results in either…
- Being more likable, or less likable
- Having more credibility, or less credibility
- Improving your reputation, or trashing it
- Being memorable, or forgettable
Think about this: with every person you talk to, you either leave either a good impression or a bad impression. Every person, every conversation, every post, every interaction.
So if someone chooses to never talk to you again, because they think you’re creepy and weird after you tried to prospect them at a mall, then…
That’s your brand, in their eyes!
So with every action you’re affecting your public image and your relationships in the world — which, in turn, all affect your brand.
And you can accelerate things by taking your business online…that could be a good thing or a bad thing, because social media allows you to make an impact quicker, more efficiently, and with more leverage…yikes!
Using the methods that Jake and I are learning, you can reach out and connect with far more people than you EVER could with face-to-face prospecting or having home meetings.
Now, we don’t have anything against off-line methods of prospecting…
We just know that online works faster.
The upside is that you can impact significantly more people by building online.
The downside is that if you are doing it wrong or in a sleazy way, you can destroy your reputation and the reputation of network marketing, that much faster!
But let’s face it, if you are prospecting anyone under the age of 35, you have got to learn how to build online.
A lot of people don’t know how to build online (without being annoying!)
Many distributors take the same awkward, repulsive recruiting strategies they’ve been taught to do offline, and make the problems worse online
– and still produce zero results!
In the end, this ends up ruining their reputation.
They’re just doing social media recruiting all wrong.
They come off salesy and pushy, and before too long, people block them on social media.
Okay, so think about that for a second: what are they doing?
Well, they’re building their brand, just not in a good way.
Their brand is being defined as a “spammer.”
They are now that guy that people need to un-friend or block on social media.
That, at the end of the day in the context of business, is building a brand.
Thus my original point…
You can build a negative brand or a positive brand
It simply depends on how you conduct yourself.
If you approach building your business in a selfish and aggressive way, then your brand will be damaged and you’ll still get poor results, which is important because…
The results you produce in your business also affect your credibility.
And as you build your business and create more results, those results become a part of your brand, as now you’re associated with success.
Conversely, if you constantly creep people out and fail to create results, then that will be your brand and how you’re known to people – “the failure who keeps annoying us with his pyramid thing”.
This is especially true if you’re building online and interacting with other network marketers, as you will become known as that guy or that girl, who does network marketing all wrong and doesn’t know what the heck they are doing.
On the flipside, you could be the person that says, in a couple of years:
“I have personally recruited THREE 7-figure earners onto my team, because my BRAND as “_(your name here)_”, represents “online building”, ”traffic”, “trust”, “results” and just being “a good person”.
This will be attractive to your prospects and there may come a time when they are looking for a new Network Marketing company.
Now before I give you the complete formula for the “magic branding pixie dust” which can help you recruit these three 7-figure titans, here’s what a brand isn’t…
Your brand is NOT a bunch of pretty pictures!
…or motivational quotes, or any of that stuff.
Your brand is all about the results you’re producing, the actions you’re taking, and the people you are affecting.
So even if you’re doing Facebook Live Videos, if you’re doing them wrong, then they’re a big waste of time and won’t do anything to serve your brand.
So you’ve got to be strategic with your message.
Returning to the terrible advice many distributors are being given…
“Build your business, not your brand.”
I think this advice is actually trying to get people to do this (equally terrible)…
Build your company’s brand, not your personal brand.
But here’s the thing:
Promoting your brand and your following VS the company’s products and the company’s opportunity should not be in conflict. (Go back to my words in the beginning!)
In fact, by now you may have heard the VERY GOOD advice from leaders that GET IT…
You should NOT lead with your company’s products and your company’s name on social media.
People shouldn’t even be able to figure out which company you’re with
…from your social media profile.
And why is that?
Because people join people and people buy from people in this profession.
Your brand is not this big intangible idea.
In addition to being likeable and trustworthy…
Your brand is based on what people think you can do for them.
If you’re perceived as someone who can help people achieve their goals or solve a problem in their life, that means you are building a positive brand and people will want to join you or buy from you.
That ultimately serves the interest of your parent company, by helping you make more sales on their behalf.
On the other hand, when you post stuff about your company & products, in lieu of developing your brand, you are diminishing the role you play in the eyes of your followers.
Remember, people can literally go search the company name on Google without talking to you and buy the product from someone else or even join someone else.
By posting about your company, you are saying the company plays a bigger role in helping them, than you do.
You’re just a sales person – an unimportant commodity – they don’t need. In fact, if you are perceived as a sales person, you are repelling your prospects!
Or they will read a bunch of negative stuff on Google about your product or company and not want to talk to you. (the longer your company has been in business, the more this will true…go figure!)
Obviously, in a business that relies on trust and relationships, the prospect NEEDS YOU.
There is a time & place to talk about your company, but that’s only when you present the product or opportunity to someone who has requested that information, not when you are prospecting or marketing in public.
Create a little mystery and curiosity, by focusing on what you can do for people or help them with.
And if you haven’t figured it out already, all these lessons apply to building OFFLINE, as well as ONLINE.
DO NOT diminish the critical role you play as an advisor and expert in the eyes of your prospect.
Great networkers position themselves as advisors (not sales people), who can help others get what they want.
Now, the reason I prefer building online is this…
“Old school” methods make true business building nearly impossible if you’re a busy person
For instance, think about the time it takes to do a single home meeting.
If I do one home meeting — if I’m lucky — I might have 5 people there.
And most of the time, if I’m doing home meetings, I’m doing maybe two, three a week at most.
Now, think about the investment of time, one evening, 12 prospects, maybe 1 joins…
Or if you’re going to spend a couple hours doing 1-on-1’s!
That’s an even more inefficient way of doing things.
And think about it this way…
During that SAME two hours you’re meeting with somebody at a coffee shop, or conducting a home meeting…
You could expose your business on the Internet to at least twelve people!
Meaning you talked to them about what you can help them accomplish and you referred them directly into whatever presentation process for enrolling them as a customer or new team member
So, the choice is this…
Introduce the business to one or two people…or 12 people…every two hours… any time of day?
Which one would you choose?
And that’s basically what Jake and I have been learning and now sharing, in addition to our primary business: showing people how to connect with a lot more people, faster.
Additionally, no self-respecting, technology-savvy millennial is going to want to learn anything BUT what’s newer, faster and more effective. NO WAY will they go backwards in time!
When you brand on a mass scale you can…
- Reach literally millions of people
- Scale your business to whatever heights you want
- Build a brand that extends beyond your network marketing business
- Create multiple streams of income (if you want)
- Recruit en masse
Using these methods, with an online presentation, you can basically enroll a few hundred or even a few thousand people in one evening — once you’ve built your brand to that level.
Yes, it takes a little time to learn the skillsets, but I believe it’s time worth investing.
So if you’d like to learn more about…
How to build a positive brand (whether you’re building online or offline)
…then I highly recommend you learn more by signing up for this FREE Online Recruiting Bootcamp.
It’s a course where you’ll be walked through taking your business online, step by step.
While it is very possible to build your network marketing business offline, adding online marketing to what you’re doing will make it easier, more efficient and quicker when you do it in combination with basic network marketing fundamentals. (Go Pro by Eric Worre, does a great job of teaching these fundamental skills)
In fact, this course will share exactly how to passively generate 300–500 leads per day, 30–50 customers per day, and recruit 70–100 new serious business-builders into your business each month, as you become proficient with these techniques.
You’ll have the tools to build your business automatically—where prospects come to you on a daily basis—ready to sign up and get busy.
So if you’re ready to get started…
Simply click here and we will gladly give you access to the 10-Day Online Recruiting Bootcamp.
Your Partners for a Life You Love!
Jake & Joy
Originally written by Ferny Ceballos. I, Joy Kelly, have written permission to adapt and revise the original article.