Becoming a Product of Your Product
Jake and I were up in Carmel-by-the-sea last weekend (a cutie little town between where she lives and where I live). It’s a super cute little shopping and dining town with a beach!
We were keenly aware of how some of the servers and retailers at all the shops and restaurants we went to had a good handle on what their product was. …And then there were those who did not!
Not sure either group knew how much who THEY were impacted our perception of their product. (a lot!!)
‘Cuz really, at the end of the day, people are buying US! We are our own brand and it’s important to understand that you’re alway representing you!
…so…how can we put our best foot (feet?) forward and show the world that we have what they want?
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