Qualified leads are the bread and butter of network marketers, but many entrepreneurs who are new to the business aren’t sure where and how to get those leads. When you start your own business and need to entice other people to take an interest, having a strategy is important.
However, what we see most often is network marketers casting their nets too wide to capture anything of value to their business. They market anywhere and everywhere, doing away with laser-focused strategies.
Facebook Ads can be a great way to counteract these problems before they begin. They’re an irreplaceable tool in a network marketer’s kit, but beginners should dip their toes in slowly.
Once you know how to run Facebook Ads, your results will improve the more you spend. However, the keyword here is “know.” It takes some trial and error to truly refine your Facebook Ads marketing. But why would you even want to do that?
Here are seven benefits for running Facebook Ads:
#1: Facebook Is Where Your Leads Are
In the last few years, it might have seemed like Facebook has lost some of its appeal. At least, that’s what you might conclude when you see how many people spend their time on Instagram or Snapchat.
However, the statistics don’t mislead: with 2.3 billion monthly users and 1.49 billion daily active users, Facebook still has the biggest audience out of any social network. Out of this number, 47% of users only use mobile to access Facebook. What’s more, the average person spends almost 2 hours per day on social media, and many of them have Facebook running all day.
The funny thing is that out of 60 million businesses that have a Page on Facebook, only 6 million are using their Ads platform. And with the ability to reach over 2 billion people through it, this is a huge opportunity every network marketer should consider.
#2: Ads Were Made for Scaling — Just Like Network Marketing
The reason why you’d want to use Facebook Ads is that they were made to scale up your business. But they only provide the results if you make that happen by investing and correctly identifying your leads.
As a network marketer, you work on the same principle. Once the building blocks of your business are laid, all you have to do is expand. Facebook Ads are just one additional piece of that growth puzzle. It costs money to run successful ads, but hopefully, your return will be enough to double down for bigger gains.
#3: Ads Allow You to Easily Find New Leads
Facebook Ads platform comes with unparalleled targeting options that will help you find the qualified leads an entrepreneur dreams of. An example would be life-event targeting through which you can identify the people who’d be ready to jump on your offer. For network marketers, this is invaluable, as they end up wasting time on leads that don’t convert, even if the offer is communicated well.
What’s more, once you find an audience that converts, it’s easy to capitalize on it by creating lookalike audiences. You can then layer targeting options to make your ads even more irresistible for the right type of person.
#4: Remarketing Options Are Effective
Remarketing is another powerful option a network marketer can utilize for substantial returns on Facebook. Social remarketing is a great way to grow your business, but they’re most effective when you have an online presence on places other than social media. Remarketing will show your ads to people who have previously interacted with your website, or those who have given you their email address through a newsletter offer.
#5: Organic Reach Can’t Cut It
Even if you have already built up your Facebook presence organically, relying solely on that presence isn’t going to benefit your business in the long run. While organic reach is a great thing, you should know that Facebook is limiting it and not showing your posts to all of your followers.
Of course, this is their strategy to ensure businesses would use their Ads platform, as it can provide you with a vast reach and increased marketing potential. Relying on organic reach might serve smaller businesses, but not network marketers who want to consistently make a good living.
#6: You Can Reach Mobile Users
As we previously mentioned, 47% of Facebook users only access the platform through mobile, which also speaks to their other browsing habits. Mobile traffic is growing more valuable as our mobile devices are becoming smarter and better equipped to fulfill our every online need.
In those circumstances, the ability to reach mobile users through well-targeted Facebook ads is certainly going to pay off. Now that users are also converting through mobile by purchasing products or services, businesses need to optimize their social media advertising strategies to accommodate them.
#7: You Get Invaluable Market Insights
The biggest value of using the Facebook Ads platform lies in the amount and quality of market insights you will get. This effect will perhaps be most noticeable as you’re experimenting with ads and audiences. You may already have a good idea of whom you need to target, but you will learn more as you adjust your audience for the best possible cost-per-click and evaluate which ads are performing best.
Furthermore, you’ll be able to dig into the exact metrics of every ad. You can see how the audience interacted with every one of them and compare the types that were most popular and had the best ROI. There are also demographics and other metrics that will help you create lookalike audiences that convert.
As you learn more about Facebook Ads and improve your skills as a network marketer, running your business with a profit should become more attainable. Fortunately, there are many ways to learn how to network, market, and become a successful, self-made entrepreneur. All you need to do is put your time and effort into mastering these concepts.If you’re interested in learning more marketing tips, follow us on Facebook! Also, you’re invited to join our Facebook group: Wake Up Your Health! We look forward to connecting with you!